Harlequin launched a new brand campaign that aimed to reposition its readership and messaging away from over the top fantasy love novels with a heavy focus on the hero, to the unapologetic happiness and good feel emotions that women readers love to indulge in. The concept saw that a Harlequin romance novel, brought the full spectrum of colour to a woman's world.
Category: Art Direction, Graphic Design
Application: brand campaign, marketing assets (digital, print & social)
Website: www.harlequin.com
Application: brand campaign, marketing assets (digital, print & social)
Website: www.harlequin.com
SPRING CAMPAIGN
Email Banner
Social Content (reels & stills)
FALL CAMPAIGN
Digital Ads
