Carina Press (a Harlequin book imprint) launched a special Carina Adores campaign to their customers. This marketing promo included a custom designed box to hold 6 Carina novels, a special campaign logotype and an indie mailer. The art direction was to communicate the playfulness of the brand, and to push the LGBTQ representation through the colour choice without overwhelming the marketing materials.
Category: Graphic Design & Packaging Design
Applications: logotype, box packaging, indie mailer
Website: www.carinapress.com
Applications: logotype, box packaging, indie mailer
Website: www.carinapress.com
