Young Girls. Big Ideas. Research shows that most low socio-economic girls/students are most likely to continue struggling financially in adulthood because they do not receive financial education. This exploratory design project examines the gap between low-socio economic girls and sustainable wealth by co-designing an educational tool for financial literacy. 
Role: Researcher & Facilitator
Team: T.Villalobos, J.York, N.Shah
Category: human-centered design, product design
Methods: research, participatory design, ux prototyping
Prototype: please click here
Institution: OCAD University
THE PROCESS:
The goal of this participatory design session was to understand the best ways to engage and motivate students in learning activities - by leveraging the expertise of teachers. Within well-designed group activities, the teachers would act as expert guides into the world of students. Their expertise would expedite the process of identifying a design solution to our problem space – promoting financial literacy amongst low income young women. We sought to understand the following:
● Challenges teachers and students face in collaborative learning
● Methodologies that might assist in the instruction of our subject matter
● Communication and language styles most effective for use in our design.
Step 1: Conducted two participatory design sessions with experienced teachers of girls ages 8-12 to understand the best ways that this age group of students would learn and receive information. Uncovered game techniques, wordplay, name associations that served as the best learning methods for students.
​Step 2: After the co-design, data analysis and coding exercise, helped source financial literacy info appropriate for age group and sorted the learning content into wordplay and name association models as a learning exercise.
Step 3: Structured these learning exercises into a multi-level game designed for the user to move through in an entrepreneur mindset – branding the financial learning experience as a business/entrepreneur learning game for girls.
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